Instructional design is the science behind making workplace training effective.

Course and Large Curriculum Design, Development and Delivery

To design effective learning products, we work to understand the skills to be instructed, the characteristics of the learners, and how both the delivery environments and the training might impact the target audience.

Our classical training in systematic instructional design, tailored messaging, and change enables us to creatively apply the ADDIE model and other evidence-based theories, models and strategies to create effective learning in any delivery medium.


Analysis is the foundation upon which we build effective performance improvement solutions of all kinds. Depending upon the client requirements, we engage in various types of analysis to understand employee thinking, situations, jobs, tasks, and missing elements that are required for success.

Through interviews, observations, brainstorming, focus groups, the delphi technique, and other data gathering methods, we assemble enough information so that we deeply understand these issues. We then use our set of analysis tools - both qualitative and quantitative - to see meaning in the data and draw necessary conclusions. 

We believe in data, but we also believe in the perceptions of those we interview and work with in a way that effectively informs the solution we provide. Stakeholders often know pieces of the solution - it’s up to us to bring that information forward.

Assessment & Testing

We believe that a sufficiently rigorous assessment is the best way to hold learners accountable for the training they receive. We also creatively use within-content knowledge checks in various forms, along with feedback, so learning can be processed and made more permanent. 


For funding and other reasons, many organizations require various types of proof of a course's, project's, or program's worth, effectiveness, and success. This rigorous form of reflection provides insight and ability to determine future improvements, validate strategies, and support effective future decision-making.

Change By Design applies scientific and statistical rigor within structured evaluation processes. We conduct both formative evaluations, which are pre-delivery evaluations of concepts, proposals, or projects, including workforce development initiatives, and summative evaluations, which draw performance conclusions against identified standards in order to make recommendations.