Change by Design was brought in as a subcontractor to address performance issues at the US national office of a big truck (18-wheeler) manufacturing company. The challenge they faced was in the sales area for their distributors in the US, Canada, and Mexico. Specifically, they wanted to build capacity in their sales force to replicate the “secret sauce” of their expert sales associates. This company also wanted documentation of all capabilities and skills so that as they went forward they could build courses that were aligned with needed competencies.